Privacy Policy
This privacy policy describes how build-yourself-a-house.com (the "Site") collects, uses and protects visitors' personal data, in compliance with the General Data Protection Regulation (GDPR — EU Regulation 2016/679) and the UK GDPR / Data Protection Act 2018.
1. Data controller
The data controller is the Site's publisher, reachable at:
contact@upgradists.com
2. Personal data collected
The Site only collects data strictly necessary for its operation and for improving the user experience:
- Browsing data: IP address, browser type, operating system, pages visited, duration of visit — collected only with your consent to analytics cookies.
- Newsletter subscription data (if applicable): the email address you voluntarily provide to receive our content.
- Comment data (if applicable): pseudonym, email and the comment you post.
The Site does not collect any sensitive data (health, political opinions, orientation, etc.).
3. Purposes of processing
| Purpose | Legal basis | Retention period |
|---|---|---|
| Audience measurement and Site improvement | Consent (cookies) | 13 months maximum |
| Newsletter management | Explicit consent | Until unsubscription |
| Comment moderation | Legitimate interest | 3 years after last comment |
| Personalised ad serving (if enabled) | Consent | 13 months maximum |
| Legal obligations (tax records, etc.) | Legal obligation | As per applicable law |
4. Cookies and trackers
The Site uses cookies for its proper functioning and, subject to your consent, for audience analysis and ad monetisation. You can manage your preferences at any time via the cookie banner or the Manage my cookies link.
Strictly necessary cookies
These cookies are essential to the Site's operation (storing your language preferences and consent choices). They do not require consent.
Audience measurement cookies
- Microsoft Clarity: behavioural analysis service (heatmaps, anonymised session recordings). Microsoft Clarity policy.
Monetisation cookies (upcoming)
- Google AdSense: ad display. Google Ads policy.
- Affiliate programmes (Amazon Associates, ManoMano): tracking of outbound clicks to partner shops.
5. Data recipients
Data collected is never sold. It may be shared with:
- Technical subcontractors of the Site (hosting, analytics tools, newsletter platform).
- Administrative or judicial authorities in case of legal request.
Some subcontractors (Microsoft Clarity, Google) may transfer your data outside the European Union. These transfers are governed by standard contractual clauses approved by the European Commission.
6. Your rights
Under the GDPR, you have the following rights over your personal data:
- Right of access: obtain a copy of your data.
- Right to rectification: correct inaccurate data.
- Right to erasure ("right to be forgotten").
- Right to restriction of processing.
- Right to data portability.
- Right to object to processing.
- Right to withdraw consent at any time.
- Right to issue post-mortem directives on the fate of your data.
To exercise these rights, contact us at contact@upgradists.com. You will receive a reply within one month maximum.
If you believe your rights are not respected, you may file a complaint with the CNIL (French Data Protection Authority) or the supervisory authority of your country.
7. Data security
The Site implements appropriate technical and organisational measures to protect your data (HTTPS encryption, restricted access, regular backups). However, no Internet transmission is totally secure; in case of a data breach, you will be informed in accordance with Article 34 of the GDPR.
8. Policy changes
This privacy policy may be modified at any time to reflect legal or technical changes to the Site. The version in force is the one published here, with the last updated date shown at the top of the page. We invite you to review it regularly.
9. Contact
For any question regarding this policy or your personal data:
contact@upgradists.com